Main Article Content
Business programs and colleges of business have responded to calls from both AACSB and industry with many different methods of internationalizing business curricula. One increasingly popular method of exposing business students to international issues is the short study tour. This research investigates student perceptions of and preference for, different aspects of a short study tour. Students at a medium-sized metropolitan university in the Midwest were asked to complete a survey. Results suggest that for the students involved in this research, cost is the most important criteria, followed by the country or countries in which the tour will take place. Students recognize the value of short study tours, and seem prepared to pay a reasonable price for the appropriate experience. The paper concludes with a discussion of the value of study tours to developed versus emerging market countries.