An Analysis Of Rise And Fall Of SCM - ICT Integration By The FMCG Sector In Pakistan

Abstract

An extensive amount of research has been done in the important domain of Supply Chain Management (SCM) and its Integration with Information and Communication Technology (ICT). However, pragmatic insight to address the SCM-ICT integration challenges, based upon real world contemporary case studies, are scant .  This work targets Fast Moving Consumer Good (FMCG) companies located in Pakistan. This paper examines data from the FMCG sector in Pakistan and proposes a model for Key Realization Concepts for Supply Chain Success (KRC-SCS).  During the course of this study, it was discovered that those FMCG companies, which integrated ICT with SCM in a sequentially structured approach, took shorter learning curves, had realistic Return on Investment (ROI) expectations, and where the top management demonstrated greater appreciation and commitment towards technology as a solution facilitator, proved to be more successful than those who did not have these characteristics.  It is concluded that successful integration of ICT and SCM requires strategic commitment by the stakeholders and the top management, well thought and methodical plans of integration, rational ROI potential, and up to date technical knowhow.