Market Orientation In Nigerian Manufacturing Companies

Abstract

This study examined the Market orientation practices of selected Nigerian manufacturing companies. A total of 1,200 copies of questionnaire were distributed to the sales and marketing directors of the sampled manufacturing companies, out of which a total of 1,035 questionnaires were found useable. The collected data were analyzed using relevant statistical tools in the statistical package for social sciences (SPSS) version 10. The findings revealed strong market orientation practices in the selected manufacturing companies.