Metrosexual Identification: Gender Identity And Beauty-Related Behaviors

Abstract

This paper identifies the term metrosexual using the Bem sex role inventory and appearance-related variables, i.e. self monitoring, status consumption, fashion consciousness, cloth concern, and body self-relation. A quantitative study was performed using 263 heterosexual metropolitan men from Bangkok. An ANOVA was used to test the hypotheses. The results indicate that metrosexuals can be described by their gender identity having a high score for femininity, which characterizes feminine and androgynous personality traits. These two groups have high scores for all appearance-related variables, especially self monitoring and body self-relation.