Looking For The Fundamentals Of Post-Crisis Economics

Abstract

The current global crisis leads to new theoretical concepts that will go beyond neoclassical economics. The behavioral approach helps to understand business choices, autonomy, subjectivity, efficiency, etc., and finally, it goes to define such categories as business personality, goals, values, rationality, ethics, and relations in environment. The inevitable conclusion is to replace "profit maximization" with the “business development” paradigm. This article explains fundamentals of this new positive behavioral economics paradigm.