Electronic Marketplaces: A Cross-Industry Comparison

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Dothang Truong
Mohammad Bhuiyan


e-entrepreneurship, electronic marketplaces, e-readiness, industry sectors, empirical survey


This research addresses the question of the potential growth of electronic marketplaces as an e-entrepreneurship model. We will examine how electronic marketplaces are different among industry sectors from two major perspectives: the level of electronic marketplace usage and the level of e-readiness. The results of an empirical study conducted in the United States show that a wide range of industry sectors are currently prepared to use electronic marketplaces, and will use them in the future. These findings indicate a better chance for the growth of e-entrepreneurship as a solution for entrepreneurs in our current troubled economy.


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