Researching Customer Satisfaction And Loyalty To Boost Marketing Effectiveness: A Look At Japans Auto Dealerships

Abstract

Faced with a sluggish economy, car sales have been disappointing in recent years. Given this situation, it is critical that dealerships shift the focus of their sales and marketing activities from attracting new customers to keeping the customers they already have. This move can be expected not only to reduce sales costs, but also contribute to healthy profits.