A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR

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Takayuki Iida
Akira Goto
Shoya Fukuchi
Kakuro Amasaka


Movie Trailer Production Approach Model, Statistics, GSR


In this study, the authors research Effectiveness of Movie Trailers Boosting Customers Appreciation Desire using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers appreciation desire to make a new movie trailer.


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