A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR

Abstract

In this study, the authors research Effectiveness of Movie Trailers Boosting Customers Appreciation Desire using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers appreciation desire to make a new movie trailer.