Analyzing Capabilities And Enterprise Strategy: A Value Proposition Framework
Main Article Content
Keywords
Alignment of I.T., strategic management, value proposition, enterprise strategy
Abstract
In sustaining long-term profitability, organizations must be lean and agile and must effectively be responsive to the opportunities and threats in the environment. This article introduces a strategic framework for crafting value proposition creation with the underlying integrated components of human capital, information capital and change management, resulting in long term profitability for the organization.
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