Integrating Business Intelligence And Decision Focused Database Methods: A Prescriptive Principles Approach

Abstract

Inasmuch as the field of Management Information Systems has seen significant changes, business school curriculums have not kept pace with the growing demands in the market. This approach closes that gap between the needs of the market and the products, or students, universities are supplying. Using Prescriptive Principles, this module gives students a business question to be answered, has the instructor demonstrate SQL functions and querying techniques, sets the scene for the students to reflect on the application of this business intelligence project, encourages students to use their previous experience to develop a business strategy to utilize the insight gained from their developed SQL functions, and finally sets up a frame work whereby their findings can be presented to their peers, as business stakeholders, and demonstrate their new understanding. Such a method will create students capable of understanding code, but more so, it will create students who will understand how that code can help sustain a businesss growth strategy and its bottom-line.