The Importance Of Imbedding The Concept Of Continuous Development In The Formulation Of Global Strategies

Abstract

This article deals with the importance of incorporating the concept of continuous development in the formulation of strategy in global organizations where the strategists have to focus their attention on both the external and internal environmental forces of the firms. In the external environment, the social and task elements are to be analyzed and examined; the latter include the industry analysis. In the internal environment, analysis and evaluation must take place in the organizational structure, principles of organization, culture, and the human element.  Continuous development is within the concept of organizational development, which is a planned change effort that involves all the parts of the organization. It is initiated and managed from the top hierarchy of the system and is designed to increase organizational effectiveness. Continuous development must concentrate on the development of the organizational structure, policies and procedures, performance appraisals, the management, the employees, communications, and on the leadership of the organization because these elements are fundamental in the corporate strategy. The continuous developmental process is concentrated within the internal environment of the organization.