Strategic Alliances And New Product Development In High-Tech Ventures: The Moderating Role Of Alliance Type And Alliance Capability
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Keywords
Alliance, Alliance Management Capability, Alliance Type, High-Tech Ventures, New Product Development
Abstract
Strategy scholars have proposed that capacity for managing alliance can be a source of superior performance. This study focuses on the role of this capacity, and investigates how alliance management capability of entrepreneurial firms affects the relationship between a firm’s allying and its performance. Because the capability is inherently unobservable, we take alliance experience and average duration of each alliance as proxy variables for measuring alliance management capability. An analysis of multiple allies of entrepreneurial ventures in Korean photovoltaic industry indicate that capacity for managing varying allies, and alliance type positively moderate the relation between alliance and its innovation outcomes.
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Sang-Mi Moon, Kyungpook National University
Sang-Mi Moon (Ph.D. Kyungpook National University) is a manager at Korea Institute for Robot Industry Advancement (KIRIA), Daegu, Republic of Korea. She earned her Ph.D. in strategy and organization from the School of Business Administration, Kyungpook National University, Korea. Her research interests include external knowledge, firm innovation, strategic change, strategic alliance and innovation strategy. E-mail: smmoon@kiria.org (First author)
Moon-Goo Huh
Moon-Goo Huh (Ph.D. Korea University) is a professor of strategy and organization at the School of Business Administration, Kyungpook National University, Republic of Korea. His current research interests include firm innovation, exploration and exploitation, modes of ambidexterity, strategic and organizational change, knowledge creation, and social capital. He has authored and coauthored seven books, and published over 50 research articles in peer-reviewed journals. He served as a president of the Korean Society of Strategic Management. E-mail: moongoo@knu.ac.kr (Corresponding author)