Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur

Main Article Content

George Dierberger
Augsburg University

Marc Isaacson
Augsburg University

Cory Erickson
Augsburg University

Thomas P. Dierberger
Business Executive

Keywords

Entrepreneur, Innovation, Risk Management, Ideation, Leadership, Organization Behavior, Iteration, Collaboration, Perseverance

Abstract

“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through QualtricsTM, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.
To summarize, the paper will analyze the following topics in detail:
1) The importance of the mission and vision for the organization
2) The motivation for starting the business
3) The inspiration for the business idea
4) The importance of perseverance

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Published
Mar 1, 2020
DOI https://doi.org/10.19030/jabr.v36i2.10342

Article Details

How to Cite
Dierberger, G. ., Isaacson, M. ., Erickson, C. ., & Dierberger, T. P. (2020). Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur. Journal of Applied Business Research (JABR), 36(2), 59–76. https://doi.org/10.19030/jabr.v36i2.10342
Issue
Vol. 36 No. 2 (2020)
Section
Articles
Author Biographies

George Dierberger, Augsburg University

Dr. George Dierberger is an Associate Professor at Augsburg University, Minneapolis, Minnesota. His teaching areas of expertise include innovation and design, leadership, organizational development, change management, international business and strategic management. Research interests primarily focus on the scholarship of entrepreneurship, innovation, and leadership. Dr. Dierberger spent 25 years in a variety of leadership positions at 3M and continues to consult for entrepreneurial organizations. E-mail: dierberg@augsburg.edu

Marc Isaacson, Augsburg University

Marc Isaacson has been teaching MIS and Statistics at Augsburg University since 2002. Currently he is an Assistant Professor in the Department of Business Administration. His teaching areas of interest include E-Commerce, Project Management and Introductory Statistics. Currently, his research interests include Data Literacy and Business Analytics. Prior to teaching, Marc spent five years in several engineering and management positions in the Hard Disk Drive and Printed Circuit Board industry.

Cory Erickson, Augsburg University

Cory Erickson has been teaching Marketing and Sales Management at Augsburg University since 2016. Currently he is an Assistant Professor in the Department of Business Administration. His teaching areas of interest include Marketing and Sales Management, Managing Innovation and Organizational Behavior. His research interests include Entrepreneurship and Marketing Excellence in Successful Start-Ups. Outside of teaching, Cory has had a successful Marketing and Management career working for Fortune 100 companies all the way to Start-Ups.

Thomas P. Dierberger, Business Executive

Tom Dierberger is a versatile, award-winning communicator with 30+ years of experience in marketing, branding and promotions. As President of E Street Concept & Content, he transforms business strategies into creative, compelling messaging that comes to life across a variety of media – from print and digital advertising to websites, videos, email campaigns and social marketing. Recent clients have included Honeywell, Red Wing Shoes, Larson Doors, Spalon Montage and Pearson’s Candies. Prior to running his own communications business, Tom held leadership positions at multiple creative agencies in the Twin Cities, as well as within Target and Cargill.