Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur

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George Dierberger
Marc Isaacson
Cory Erickson
Thomas P. Dierberger


Entrepreneur, Innovation, Risk Management, Ideation, Leadership, Organization Behavior, Iteration, Collaboration, Perseverance


“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through QualtricsTM, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.
To summarize, the paper will analyze the following topics in detail:
1) The importance of the mission and vision for the organization
2) The motivation for starting the business
3) The inspiration for the business idea
4) The importance of perseverance


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