Impact Of Informal Communication On Corporate Creative Performance

Abstract

Creativity is crucial to the performance of R&D teams. Since the creative work, the team needs to connect and integrate the opinions of multiple employees the team’s relation is a crucial determinant of creative performance. The purpose of this study is to identify the effects of informal communication on organizational creativity. In this study, informal communication is divided into mentoring or coaching system and learning organization. An empirical analysis of this study found that team creativity requires informal communication. In addition, research has shown that positive effect of mentoring or coaching on creative performance was clearer when firm size was large. Finally, mentoring or coaching has a positive impact on creative performance as the employee ability is higher. The results of this study provide implications for strategies to enhance organizational creativity by demonstrating that informal communication has a significant relationship with organizational creativity.