The Utilization Of International Information For Global Marketing competitiveness: An Empirical Investigation

Abstract

Using samples of academic researchers, business executives, and government policy makers, this study empirically examined the utilization of international information (economic and business data) for global marketing competitiveness. In addition, the study examined the form of data used by each sample. The importance and form of the international data are analyzed across the samples, and implications for the results of this study are explored. Finally, conclusions are drawn.