Consumers Quality Evaluation Process

Stephen B. Castleberry; Faye S. McIntyre

doi:10.19030/jabr.v8i3.6147

Stephen B. Castleberry

University of Minnesota, Duluth

Faye S. McIntyre

University of Mississippi

Keywords

consumers' quality evaluation process

Abstract

A conceptual definition of quality for marketers of consumer products is offered along with a theoretical model of the quality perception process. Application examples are provided and future research needs are outlined.

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Published

Jul 1, 1992

DOI https://doi.org/10.19030/jabr.v8i3.6147

How to Cite

Castleberry, S. B., & McIntyre, F. S. (1992). Consumers Quality Evaluation Process. Journal of Applied Business Research (JABR), 8(3), 74–82. https://doi.org/10.19030/jabr.v8i3.6147

Issue

Vol. 8 No. 3 (1992)

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