The Role Of Marketing In The Economic Development Of Eastern European Countries

Abstract

This paper deals with the role of marketing in Eastern Europe’s economic development. Economic miracles do not happen simply by democratization alone. The vital role that marketing plays in the economic development must be clearly understood and marketing practices must be adhered to. Unless the public and bureaucrats are indoctrinated about marketing their dreams of achieving economic prosperity may simply remain as dreams. Several barriers to marketing in Eastern European countries are enumerated, and these barriers must be removed as early as possible in order to make marketing work.