Corporate Crises: The Emergence Of A New Management Priority

Abstract

Corporations often find themselves at the apex of a community crisis.  For instance, plans to expand a manufacturing plant often meet with neighborhood opposition over traffic concerns, and environmental accidents can trigger a series of embarrassing regulatory investigations.  In these and many other situations, organizations are increasingly looking inward to their employees as a source of information about community perceptions as well to create a local nucleus for support of corporate goals.