The Effect And Management of Conflicting Regulation In The Marketplace

Abstract

As the number of regulatory bodies promulgating regulations increases at local, state, federal, and international levels, the chances that the regulations will be in conflict with one another also increases. The marketing manager is often faced with an untenable or at least very ambiguous set of signals from which marketplace decisions must be made. This paper takes a predominately descriptive and prescriptive look at this growing problem for the marketing manager.