The Effects Of Non-Monetary Incentives Upon Survey Refusal Tendencies Of The Affluent Consumer Population

Abstract

This study examined the “refusal to respond” phenomenon in survey research. The effects of various non-monetary incentives upon response rates of upscale consumers were tested. High value probabilistic and low value reward incentives were administered, in conjunction with a control group. Chi Square analysis indicated a significant difference between response rates for the control and probabilistic executions. These results suggest that the high value probabilistic incentive actually decrease response rates in the affluent population.