What U.S. Businesses Can Learn From Political Marketing

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Nicholas O'Shaughnessy
University of Loughborough

Morris B. Holbrook
Columbia University

Keywords

political marketing, U.S. business

Abstract

Political marketers might have something to each those who promote commercial products with some of the same characteristics.

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Published
Jul 1, 1988
DOI https://doi.org/10.19030/jabr.v4i3.6425

Article Details

How to Cite
O’Shaughnessy, N., & Holbrook, M. B. (1988). What U.S. Businesses Can Learn From Political Marketing. Journal of Applied Business Research (JABR), 4(3), 98–110. https://doi.org/10.19030/jabr.v4i3.6425
Issue
Vol. 4 No. 3 (1988)
Section
Articles