Towards Greater Understanding Of Ecolabel Effects: The Role Of Country Of Origin
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Keywords
Consumer Behaviour, Country of Origin, European Ecolabel, Sustainable Development
Abstract
This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects the product’ evaluation negatively.
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