Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels

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Kim Viljoen
M. Roberts-Lombard


Disintermediation, Reintermediation, Customer Retention, Marketing Strategies, Travel Agents


This article has been retracted and now appears in the Journal of Applied Business Research (JABR), Issue 32.3.  For more information, please visit:


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Abstract 155 |