Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels

Main Article Content

Kim Viljoen
University of Johannesburg

M. Roberts-Lombard
University of Johannesburg

Keywords

Disintermediation, Reintermediation, Customer Retention, Marketing Strategies, Travel Agents

Abstract

This article has been retracted and now appears in the Journal of Applied Business Research (JABR), Issue 32.3.  For more information, please visit: http://www.cluteinstitute.com/ojs/index.php/JABR/article/view/9669

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Published
Mar 1, 2016
DOI https://doi.org/10.19030/jabr.v32i2.9595

Article Details

How to Cite
Viljoen, K., & Roberts-Lombard, M. (2016). Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels. Journal of Applied Business Research (JABR), 32(2), 541–554. https://doi.org/10.19030/jabr.v32i2.9595
Issue
Vol. 32 No. 2 (2016)
Section
Articles