Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels

Main Article Content

Kim Viljoen
M. Roberts-Lombard

Keywords

Disintermediation, Reintermediation, Customer Retention, Marketing Strategies, Travel Agents

Abstract

This article has been retracted and now appears in the Journal of Applied Business Research (JABR), Issue 32.3.  For more information, please visit: http://www.cluteinstitute.com/ojs/index.php/JABR/article/view/9669

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Abstract 155 |