Key Success Factors Of Tourist Satisfaction In Tourism Services Provider

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Chayanan Kerdpitak
Kai Heuer


Tourist Satisfaction, Tourist Service Provider, Path Modeling


The research was to investigate actual factors affecting tourist satisfaction to the tourist services provider industry. The conceptual framework was developed from the literature review and survey in the area, and other contemporaneous research in tourism marketing. Accordingly, the researchers consider the importance of the factors of trust, personnel relationship, services quality, facility quality, and tourist satisfaction.

In this the researchers employed the quantitative research approaches. The instruments of research were steps of a questionnaire. Data were collected from 395 foreign people who come as tourists to Thailand. The data collected were analyzed using the path modeling and on the basis of observing the actual tourist satisfaction of the organizations studied through all operational links in the supply chain.

Findings are as follows: Applications of trust, personnel relationship, services quality and facility quality were explanatory of the variance in tourist satisfaction at 44.6 percent (R2 = 0.446). Each factor involves significant aspects with the total being 25. All aspects should be addressed if problems are to be successfully solved over the long haul. 



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