Published: 2008-07-01

Articles

The Effect Of Promotions On Attendance At Major League Baseball Games

Anthony G. Barilla, Kathleen Gruben, William Levernier
Abstract 1010 | PDF Downloads 2001 | DOI https://doi.org/10.19030/jabr.v24i3.1337

The Effect Of Promotion Type And Benefit Congruency On Brand Image

Teresa Montaner, José-Miguel Pina
Abstract 3428 | PDF Downloads 2510 | DOI https://doi.org/10.19030/jabr.v24i3.1338

Do Gender Differences Exist In The Publication Productivity Of Accounting Faculty?

Charles E. Jordan, Stanley J. Clark, Carol E. Vann
Abstract 381 | PDF Downloads 345 | DOI https://doi.org/10.19030/jabr.v24i3.1344