With Or Without Rutabaga?
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Keywords
Small Business Expansion; Food Marketing, Geographic Expansion; Online Distribution and Marketing; Product Line Extension; Brand Equity
Abstract
The case involves a small local business (family-owned) which produces and sells an interesting food product – the pasty. The business is quite profitable, and potential growth options are contemplated, including but not limited to geographic expansion, online sales, focus on developing brand equity, product line extension, or maintaining the status quo.
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