The Evolution Of The American Brewing Industry | Journal of Business Case Studies (JBCS)

Alfred G. Warner

Penn State Erie

Keywords

brewing history, Anheuser-Busch, Miller, microbrewing

Abstract

This case provides industry and historical background to firm specific cases in the brewing industry. It also stands alone as an industry evolution case. This case is intended for MBA or upper level undergraduate classes in strategic management.

Abstract 17 | PDF Downloads 43

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Published

Nov 15, 2010

DOI https://doi.org/10.19030/jbcs.v6i6.257

Issue

Vol 6 No 6 (2010)

Section

Articles

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