Thundermist Health Center: Extending Pharmaceutical Services To Underserved Patients

Main Article Content

Charles J. Quigley Jr
Frank G. Bingham Jr

Keywords

Case study, Not-for profit health care provider, Marketing strategy, Health care marketing, Pharmaceutical distribution, telepharmacy solutions, Strategic partnering, Satellite distribution, Relationship marketing

Abstract

This paper describes a not-for-profit healthcare providers strategy to provide its economically disadvantaged patients with access to low cost pharmaceuticals. Initially, an in-house pharmacy was established, supported by a satellite distribution system using a telepharmacy solution to extend medications to its patients at remote sites. New federal legislation which provided access to low cost insurance through Medicare Part D to many of the providers disadvantaged patients, along with state licensing requirements forced the healthcare provider to reassess the economics of its pharmaceutical distribution system and seek other alternatives. Among the alternatives the healthcare provider considered was partnering with for-profit pharmaceutical companies in order to reach their patients.

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