How Young Is Too Young: Marketing To The Tween Generation

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Stephen B. Castleberry
Patricia A. Merrier

Keywords

marketing, tween generation, fashion trends

Abstract

A girl yanks on a pair of hipster jeans. Her mother is aghast, “You can’t go to school looking like that,” the mother says sternly. The mom then pulls the pants lower, proving she is hip to the current styles.

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