Entrepreneurs Entering The Higher Education Market To Make A Difference: The Kenney College Of Entrepreneurship

Abstract

Higher education today is becoming more complex than ever and entrepreneurs are capitalizing on this market by making it more competitive and, hopefully, better. The Kenney College of Entrepreneurship, as one example, leverages the strengths of the established online operating systems in higher education, while implementing innovative strategies that will enhance student-professor interaction and student learning in a cyber environment. The key to the Kenney College of Entrepreneurship’s strategy is appreciating the fact that entrepreneurs tend to learn differently than most other students and are interested in having some control in designing their learning outcomes. Therefore, this case discusses an innovative student-professor pedagogical model that is employed by the Kenney College of Entrepreneurship. The model strives to satisfy each student’s internal locus of control and the college’s desire to build a premium brand by emphasizing the humanistic, scholarly, and practical aspects of entrepreneurship. The case further discusses some of the challenges and opportunities facing educators and administrators.