What A Dog Fight! TKO: Pets.com
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Keywords
SWOT analysis, pro forma financial statements, IPO, initial public offering, strategic analysis
Abstract
The case covers the startup of Pets.com, an online retailer of pet supplies. Pets.com made its entry into a heavily competitive but potentially lucrative market. Despite heavy capital funding and a number of high-profile strategic initiatives, the company closed its doors in November, 2000. The demise of Pets.com is considered to be one of the highest-profile dotcom failures.
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