Young Event Services: Lifestyle Or Living? Teaching Case

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Ram Subramanian
Richard Peterson
Heidi Sulich

Keywords

lifestyle, young event services, marketing

Abstract

It was 4:30 in the morning of June 24, 2007, and Julie Young, the owner of Young Event Services (YES) was spending another late night at her desk in her home office--with no sleep. As she struggled with the variety of chores she was wrestling with, her mind wandered, partly in exasperation and partly in self-pity.

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