Dutch Auction Or Dutch Uncle? A Case Study Of The NetSuite IPO

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Michael Adams
Russell Baker
Barry Thornton

Keywords

Dutch auction, NetSuite, Lawrence J. Ellison, SMBs, Salesforce.com, Evan Goldberg, ASP technology, SaaS, IPO mispricing, Winner’s curse

Abstract

“Dutch uncle is a term for a person who issues frank, harsh, and severe comments and criticism to educate, encourage, or admonish someone. Thus, a Dutch uncle is a person who is rather the reverse of what is normally thought of as avuncular or uncle-like (which would be indulgent and permissive).” Wikipedia

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