Dutch Auction Or Dutch Uncle? A Case Study Of The NetSuite IPO | Journal of Business Case Studies (JBCS)

Michael Adams

Jacksonville University

Russell Baker

Jacksonville University

Barry Thornton

Jacksonville University

Keywords

Dutch auction, NetSuite, Lawrence J. Ellison, SMBs, Salesforce.com, Evan Goldberg, ASP technology, SaaS, IPO mispricing, Winner�s curse

Abstract

Dutch uncle is a term for a person who issues frank, harsh, and severe comments and criticism to educate, encourage, or admonish someone. Thus, a Dutch uncle is a person who is rather the reverse of what is normally thought of as avuncular or uncle-like (which would be indulgent and permissive). Wikipedia

Abstract 51 | PDF Downloads 17

PDF

Published

Jul 5, 2011

DOI https://doi.org/10.19030/jbcs.v4i11.4818

Issue

Vol 4 No 11 (2008)

Section

Articles

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