Lake Powell

Abstract

The purpose of the Lake Powell case is to help students of Strategic Management learn the process of strategic management. This case can provide an opportunity for the students to learn strategy formulation and implementation along with some of the current issues such as cooking the books. Some sections of the Lake Powell case are real life situations, but all of the numbers and most of operations information are fictitious. Four experienced and knowledgeable men started Lake Powell Company with many opportunities and strength. However the company has lost money in the last five years. Students analyze, formulate and write an implementation of a strategy to save this company. Students then try to answer the following questions. What should be the proposed plan to Richmond for the Marina in order to have an effective, efficient, and profitable operation? How would it be funded? However the instructor will look at other scenarios and ask the students to figure out the four partners real goal.