What Have I Learned?

Main Article Content

William E. Matthews
E.J. Roy Knaus

Keywords

bottling business, soft drinks, marketing, niche marketing strategies

Abstract

Peter Caswell had always viewed the families bottling business as his birthright. He was stunned when his father sold the business while he was still in college. After becoming a successful personal injury lawyer with a bright future, he learns of the Brustlin Bottling Company that was for sale. In the case Peter reviews with Alan Dawes, his long time friend, information he has developed on five successful companies in the boutique soft drink bottling business. He is trying to decide his next steps a strategy to employ in the business.

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