Path Modeling The Antecedent Factors To Consumer Repurchase Intentions For Advanced Technological Food Products: Some Correlations Between Selected Factor Variables

Abstract

The major objective of this study is to test a model that explains consumer repurchase intention for technological advanced food products in developing economies. We address the core research themes of our study using a survey of 800 Greek households. Our intention is to test consumers' perceptions in order to investigate the potent influence of some set of variables, (discussed in the consumer research literature), in order to analyze repurchase intention for technological advanced food products in developing economies. The proposed model is not intended to explain all consumption behavior related to alternative food products. We believe that the final findings of our research can advance retailers' strategic tries as it seems that geographical differentiation is needed to be considered, in terms of pricing and promotion planning at a store level in developing countries.