Using Accounting Information For Financial Planning And Forecasting: An Application Of The Sustainable Growth Model Using Coca-Cola

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John C. Gardner
Carl B. McGowan Jr
Susan E. Moeller


financial analysis, financial planning, financial modeling, Coca-Cola


The purpose of this paper is to provide a case example to teach students how to estimate a companys sustainable growth by using an extension of the DuPont System of financial analysis on Coca-Cola Corporation. The DuPont system is based on a companys return on equity that is decomposed into three components: net profit margin, total asset turnover, and the equity multiplier. The extended DuPont system of financial analysis multiplies return on equity by the earnings retention rate to calculate sustainable growth. Sustainable growth is the highest level of growth in sales that a company can achieve using internally generated funds only.


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