International Expansion: A Case Study Of Mongolias Dairy Market

Abstract

A businessman teaches himself the fundamentals of business and marketing in order to expand beyond the region of his Mongolian home.He must work through the meaning of supply and demand and customer-orientation which are foreign concepts to him.Letting go of the fundamental principles taught to him by a socialist system and competing in the 21^st century may bring success, but first he must identify the challenges and begin to understand which ones are significant to overcome for success.