Saints Christmas Trees Pricing Analysis

Abstract

This teaching case and assignment pertains to various areas of pricing analysis that are essential for business managers. There are numerous pricing components integrated into this case that will enhance students’ understanding of various elements that influence pricing decisions. Students will need to analyze and calculate various pricing components that are linked to other economic and marketing concepts. This case is suited for an undergraduate introductory marketing or economics course. Provided at the end of the case are teaching notes for instructors.