Cultural Revolution - Just What Multinational Companies Need: A Case of GE

Abstract

This paper discusses the role that Cultural Revolution can play in the success of most multinational companies using General Electric as a case study. GE commits vast resources each year to the grooming and preparation of potential leaders through what many consider a fiercely competitive program of training as a means to weed out those who may not possess the skills necessary to lead (Kesler, 2002). The executives are comprised of the next generation of GE leaders. For more than 30 years, GE has been extending its global reach through the use of emerging technologies in developing markets. The message is clear - in order to be successful in a global environment, those in leadership positions must have the tools and support to make firm decisions. A continuous internal management succession plan allowed the company to transfer leadership from the former CEO, Jack Welch, to the current CEO, Jeffery Immelt