Wisconsin Energy Corporation: Case Study Of Corporate Social Responsibility

Abstract

Increasing by approximately 32% a year globally over the last five years, wind energy has proven to be a clean, abundant, and cost effective renewable source of energy. Wind energy is an important part of the strategy to replace fossil fuel electricity generation. Fossil fuels such as coal, oil, and natural gas currently generate over 70% of the power consumed in North America. The dramatic increase in the cost for fossil fuels and the growing pressure on the world's nations to reduce greenhouse gas emissions have combined to position wind power as the world’s fastest growing new source of electricity generation. This case study discusses a major producer of America’s wind energy, Wisconsin Energy Corporation (WEC), and their strategies and commitments to alternative energy and a more sustainable future. The company’s “triple bottom line” including economic, social, and environmental benefits will also be evaluated.