Specialty Food And Beverage: A Case Study Of Small Business Management

Main Article Content

Barry Doyle
Art Bell
Dayle Smith

Keywords

small business, supply chain, marketing

Abstract

Specialty Food and Beverage is facing growing pains from its rapid expansion over the last decade and more.  The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth. 

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