Jane's Healthy Gourmet: A Case On Sustaining Entrepreneurial Growth

Abstract

Jane Smith had a family history of cancer and heart disease which made her very aware of the benefits of a healthy lifestyle. She discovered that there was no service offering pre-prepared healthy meals at home throughout Southern California. Smith has since decided to fill this market niche. She chose Orange County as the strategic location to serve the Southern California area. She opened headquarters in Irvine in January 1996. Jane's plan is to expand throughout California, promoting good health and great-tasting food. She also offers convenience by eliminating the need for shopping and cooking, while fueling the trend of home meal replacement.