Noble Systems Inc.: Inside The Mind Of An Entrepreneur

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Paul Schumann
Timothy Scott
Jon Kalinowski
John Kaliski
Claudia Pragman


Start-Up Business, Entrepreneurship, SWOT Analysis, Business Valuation, Growth, Vision


This case illustrates the challenges faced by typical start-up businesses. The company has never earned a profit. Losses are being covered by cash infusions from angel investors. While significant business opportunities are present, the company doesnt have the money to pursue them all. Essentially, the case involves problems of growth, vision, potential, and management. The problems illustrated in the case can be analyzed using theories and approaches such as: SWOT analysis, financial analysis, business valuation, strategic human resource management, and strategic marketing/management. The case and Instructors Manual were written for undergraduate or MBA courses in strategic management. They can also be used in an entrepreneurship course if the instructor wishes to have a case that illustrates the strategic challenges associated with the decision whether to stay small and within the abilities of the founders, or to grow beyond their capabilities.


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