The Health Tracker: An Entrepreneur’s Journey

Main Article Content

Gil Brookins

Keywords

Entrepreneurship, Marketing, Business Start Up, Health Management

Abstract

This case traces the exploits of a young wife and mother with lots of entrepreneurial ideas, and the challenges she faces as she attempts to market her business startups, but can’t seem to close on any of her proposed ventures.  A chance occurrence in helping a friend organize numerous Health records, treatments, prescriptions, and appointments leads to the roll-out of a series of prototypes of a product that seems to fit her skill set.   She tries a bit of everything, with moderate personal success and satisfaction, but with little financial success. The product is drifting aimlessly, and just a she is plans to shut it down and move in another direction, a series of events breathes potential new life into her concept.  Now a new set of decisions needs to be made.

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