A Resource Based View Of Quality: Managers Role In Developing Quality As A Weapon Of Competitive Advantage

Abstract

Managers with requisite knowledge and skills can play crucial role in developing quality as resource for competitive advantage. Their skills, experience, and knowledge determine how quality is conceptualized. And once conceptualization is complete, their skills also determine how quality targets are achieved. Again at any point in time the level of excellence in products and processes can only be built upon what has already been achieved. This article ties together these important issues to develop a conceptual model using theories on quality, knowledge and learning.