Benchmarking CPA Firms For Productivity And Efficiency: A Decade Comparison 1994 Versus 2004

Abstract

CPA firms are continuously being ranked and compared to each other. Most rankings are based on total revenue or total clients and convey a measure of prestige. But is ranking by total revenue the best way to compare firms, and benchmark and judge performance? Linking revenues to the resources used to generate them would give a more meaningful basis for evaluating firm performance regardless of size.