How Do The Small, Successful Companies In America Choose Their Auditors?

Abstract

The competition among audit firms is becoming increasingly intense. The pressure to keep clients and gain new clients keeps managing partners on edge. New business is the lifeblood of an audit firm. Furthermore, the publicity surrounding giant companies like Enron, Tyco, WorldCom. et.al., and associated accounting practices has precipitated extra scrutiny of audit firms who present their audit proposals to companies for their business.