Expectations Of Incoming MBA Students Implications For Curriculum Development And Program Promotion

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Joseph G. Glynn

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Abstract

This work presents the results of five years of survey data designed to assess the attitudes and opinions of newly matriculating MBAs with respect to expectations and choice of program.  In response to market demands and competition for MBA students, a dynamic business environment, and changes in AACSB accreditation standards, it is becoming more important than ever to know about the expectations of MBA students.   It is equally important to understand the issues and program attributes that motivated their choice of graduate business program.

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