Managing Marketing Teams

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Jay Edwards
Andrew Honeycutt
Craig Cleveland


Marketing, marketing management, Managing Teams, Teams


With the emergence of global information and technology, firms have reformulated marketing and technological teaming in a concert effort to accommodate transnational marketing relationships that enable firms to compete in a global business society.  Given the competitiveness of organizational distinction and implication, firms have proactively created an internal synergy that enable marketing teams to better excel in an environment of obscurity and uncertainly.  Marketing management has evolved into phenomena that require constant reassessment of vision, mission, and strategy in an unrelenting effort to maintain organizational survival and competitiveness in a global recessive business economy.  Information technology has greatly inspired this renewed sense of competition; moreover, organizations that embrace the challenge of integrating technology within marketing teams will only become the change agents the business world community will aspire to duplicate for great strategic advantage.


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